Happy New Year From The Lowry Team!
So your home was listed for sale and didn’t sell. No doubt you have tried to figure out why. Here are the top reasons that your home didn’t sell when you had it on the market listed for sale:
Reason #1: Your home is not staged!
As I have discussed in previous articles, preparing your home for sale is critical. In today’s real estate market hiring a professional stager is the surest step to success you can take. We have come to believe that staging a home for sale is so important that when you list your home for sale with the Lowry Team by January 31st, 2011 we’ll include a staging consultation at no additional cost to you.
Reason #2: Your home is not updated!
What does your home is not updated mean exactly? While this can be a little subjective, it means your home is freshly painted in modern, neutral colors, you have clean, newer, neutral carpet, stainless steel appliances, newer light fixtures and newer bath fixtures to start.
Reason #3: Your home is difficult to show!
What is difficult to show? If an agent is showing homes in West Chester, Liberty Township, Beckett Ridge and they call to set an appointment on your home, is the process quick and easy? Or is the agent told that they can only show your home on weekends or only after 5:00pm during the week. Can your home only be shown when you have time to run home and get the pets out of the house or clean the litter box? The only acceptable showing instructions that you should have, are that your home can be shown with very short notice, any time or day of the week. You cannot afford to miss a single showing. And by the way, please don’t suggest the agent come on a different day because it would be better for you. They aren’t coming back.
Reason #4: You have the wrong real estate agent!
Picking the right real estate agent is critical to your success in selling your home. You are relying on your agent to provide the very best pricing strategies. You are depending on your real estate agent to have the very best, cutting edge marketing plan. You are depending on your real estate agent to be sure that you have the very best photos of your home taken, to interpret the feedback from showings and to be available when it matters most. You are depending on your real estate agent to be able to negotiate the very best possible terms in the offer to purchase for you. Be sure that you have the right West Chester & Liberty Township real estate agent representing you in the sale of your home!
LowryTeam.com: Monthly Real Estate Trends Report – December 2010
Hot off the presses is our LowryTeam.com Monthly Real Estate Trends Report for December 2010. This report, published monthly, provides a look back at the last six months worth of real estate data for West Chester, Beckett Ridge and Liberty Township, Ohio. It is a local trends report and makes no attempt to draw overall conclusions or make predictions for the larger real estate market. In fact we believe that anyone that makes an attempt to predict future, national real estate market conditions or draws conclusions on recent historical data nationally is just out of touch with reality. There is no such thing as a national weather forecast and there is no such thing as a real estate one either. ALL real estate is local!
The source of this data is the Greater Cincinnati Multiple Listing Service. By seeking out and understanding the trends in our market place we are better able to forecast the upcoming market conditions and counsel our clients on pricing strategies to get their home sold for the highest possible price. Any thoughts and insight into what may occur in the future are solely our opinions and forecasts.
Unit sales for the last six months (June – November) is first:
Unit sales in West Chester and Liberty Township have seen a steady decline in the last six months. The spring market saw a fairly strong sales environment which was supported by the government’s home buyer tax credits. These tax credits expired on April 30th, 2010 and you can see on the graph, that homes sales (closed units) peaked in the two months after, as these tax credit sales closed , 30-60 days later.
With no intervention or subsidy of the housing markets by the government you can see that home sales have made their way much lower in the following months.
To put these levels of home sales in proper perspective we compare them to the same time periods of the last two years. In the fall of last year (2009) we were under the influence of the original first time homebuyer tax credit which definitely had a positive impact on home sales at the time. In the fall of 2008 we were in the midst of the financial crisis with the all of the bank failures, etc. which caused a very significant slow down at the time in home sales. So when you compare the last three year’s home sales for this time period of June – November you can see that our current level of home sales are at a level that is even below the levels seen during the financial crisis.
This is a pretty amazing statistic when you consider that we are operating in an environment of both extremely low interest rates and home prices. One factor that may provide an uptick of some sort in home sales in the near term is rising interest rates. Rates have definitely risen off of their lowest levels and history tells us that when rates go up, they tend to go up fast. Some homebuyers may be fearful of missing out on these really low rates and will jump into the market to get a home under contract while the below 5.00% interest rates are still available. This could result in a small upward trend for home sales in the next few months over the current levels.
Average sale price for the last six months (June – November) is next:
You can see the movement of the average sale price for West Chester and Liberty Township, Ohio real estate sales in 2010. If you watch the trend line you can see a gradual decline for 2010. Average sale price gets quite a bit of attention in the media with reports that quote “home prices fell” or “home prices rose” in this particular quarter or month or whatever. The average sale price is nothing more than what it’s called – an average price of all of the homes sold in a particular time frame.
Homes are not worth more now than they were at the beginning of the year. Any increase or decrease in the average sale price is reflective of the activity of that time frame. A perfect example of this is the month of August which according to the graph shows a huge increase in the average sale price over the month of July. A look inside the numbers explains… In July 17 of the total 82 closed sales that month were under $140,000 in sale price, in August there were only 6 of a total 78 closed sales in that same price range. Less sales in the lower price ranges will cause the average sale price to be higher. In addition, in July there were just 4 closed sales over $400,000 compared to 9 closed sales in August over $400,000. So, was the average sale price higher because homes were worth more? No, there was just a very different mix of homes that sold.
List to sale price ratio:
The List to Sale Price ratio is calculated by dividing the final sale price into the list price to find the percentage of the list price that a given home sells for. The West Chester and Liberty Township Ohio List to Sale Price Ratio is 95.68% for the six month period of June – November 2010. As you can see the monthly List to Sale Price Ratio has seen some big swings up and down in the last year. The swings up and down are an indicator of the lack of stability in the West Chester and Liberty Township real estate market right now. The highlighted center area of the graph shows what appears to be the middle ground right now for the market. The last two months have been below this range, indicating that homeowners are accepting lower offers when compared to their list prices than had been the case in previous months.
The one factor that remains true, through all of the market’s ups and downs is that homes that sell quickly sell for a much higher percentage of their list price. In the most recent six months, homes that sold in the first thirty days that they were on the market sold for 97.09% of list price. As you can see, this is a much higher final sales price compared to the overall market average.
Summary:
The West Chester, Beckett Ridge and Liberty Township real estate market remains challenging, yet full of opportunity. Clearly thevalue of homes in the area has fallen over the past couple of years and frankly, in certain price ranges, the values are likely to fall farther. The primary threats to the 2011 real estate market and any potential recovery are continued high unemployment and the potential loss of the mortgage interest tax deduction. Interest rates have now risen off of their lows, but still remain at very attractive levels below 5.00% which provide a great environment for buying a new home.
New Listing In Beckett Station Subdivision!
Welcome To Beckett Station – Wooded, Park-Like Lot!
Beckett Station (West Chester, Ohio) Home For Sale On www.LowryTeam.com
Thinking of buying a home in West Chester, Beckett Ridge or Liberty Township, Fairfield Township, Monroe or Mason Ohio?
In my previous post I said that You Must Sell Your Home Now if you wanted or needed to sell. Basically that you shouldn’t wait to sell, if you were going to get the highest possible price for your home. Today I will tell you “How To Sell Your Home Now”.
First thing you should do to sell your home now is, stage your home for sale. What I don’t mean here is, ask your neighbor or your friend for their opinion on how really nice your home is. You are not looking for validation. In today’s real estate market you need to hire a professional stager to assist you in preparing your home to sell. If you think this is just not in your budget, think again. The cost of a staging consultation will more than be offset by a higher sale price (= more money for you!) Need a recommendation for a great home stager? Call or Email Us, our contact info is a the bottom of this article.
Second thing you should do is price your home to sell. The list price of your home should be determined by a detailed market analysis performed by a full time, experienced real estate professional. Price your home exactly where it should be to sell based on this market analysis. If you are using words like “let’s try it at this price first” or “let’s just test it at this price” you are setting yourself up to be on the market for a long time and sell for much less. You can be one of the “been on the market for a year” horror stories.
Third thing you should do to be successful in getting your West Chester, Liberty Township & Mason Ohio home sold now is to select a Realtor to represent you that has an extensive marketing plan. The Realtor that you select also should be an experienced negotiator. Today’s real estate market is not for the faint of heart either as a seller or as a real estate agent. In today’s real estate market an experienced real estate agent matters more than ever!
So there you have it. It’s pretty simple really… Prepare, Price It Right and Hire An Experienced Professional!
Search All Of The Homes For Sale In The Entire Cincinnati MLS By Clicking Here!
Some West Chester & Liberty Township Ohio homeowners are waiting until after the holidays to put their home on the market for sale. Some are waiting for the “spring real estate market” to list their home for sale. My advice… if you want to or need to sell your home, sell it now.
Why? If you are looking to sell within the next two years, the highest sales price you will be able to attain for your home is it’s current value.
This is not just my speculation or guesswork. In November, Fannie Mae forecasted median home sales prices for the next eight quarters. Their projections call for prices to fall and to not again reach today’s values until the 3rd quarter of 2012.
Home prices will not begin to rise again until…. (1) we have a more stable economic climate with higher consumer confidence (2) unemployment begins to come down significantly (3) the inventory of homes listed for sale in West Chester & Liberty Township is reduced.
Just waiting for the spring months to get here before putting your home on the market can cost you real dollars. Yes, it’s true that there are more buyers out looking at homes in the spring. There are also a lot more homes on the market for sale then, meaning much more competition and thus a great deal more pricing pressure. Waiting to list your home for sale will almost undoubtably mean you will be listing your home at a lower price and will be selling for less.
But isn’t this just the seasonality of the market you ask? Take a look at the graph below and you will see a comparison of the last three year’s home sales for West Chester & Liberty Township Ohio. And while you can clearly see the seasonal peaks and valleys, the real issue here is that moving forward there appears to be no driving force to increase sales (demand) very much. The other concerning note here is that we are currently operating at sales levels that are lower than sales were during the financial crisis of 2008.
So as we move into 2011 and the time of the year when inventory of homes for sale begins to grow, my advice? Don’t Wait! Get your home on the market and price it to sell today for today’s market. Sell before the flood of additional homes come on the market.
And please don’t misunderstand me here, I am not trying to portray all gloom and doom and be overly negative, but I do think it is only responsible to state the facts and try to draw some reasonable conclusions. There is reason to act with a sense of urgency here.
Oh yeah… one other reason to not wait. If you are also going to be buying a home, in addition to selling your current home you need to know that interest rates are going up and going up fast. Keep waiting and they will be even higher.